Toshiba Announces New Strata CIX™ With FeatureFlex™, The
Industry’s Most Adaptable Pure IP Telephony System

Strata CIX Allows Migration From Toshiba Strata ® CTX and DK Systems, Enabling
Users to Retain Investment, Maximize ROI

IRVINE, Calif., October 4, 2004 — Toshiba America Information Systems Inc., Digital
Solutions Division (TAIS DSD) today announced its new Toshiba Strata CIX native IP
business communications system, slated to be available later this year. Designed for
small- to medium-sized enterprises or larger corporate users with multiple sites, the Strata
CIX supports up to 672 ports, offers new FeatureFlex™ capabilities, can be TDMenabled,
and provides a smooth migration path from Toshiba Strata CTX and Strata DK
digital business communication systems.

“Toshiba’s Strata CIX delivers on the promise of IP telephony by providing all the
features and benefits of our traditional business communications systems on a pure IP
platform, with new, never-before-seen IP-based adaptability capabilities, making it the
most efficient, easy-to-use, and customizable system available today,” said Michael E.
Durance, vice president and general manager of TAIS DSD. “It also takes advantage of
Toshiba’s legendary migration path, enabling users of our current Strata CTX and older
Strata DK digital business communications systems an affordable upgrade to the new
Strata CIX system, while they protect their original investment.”

“Toshiba has developed an effective design for its new Strata CIX native IP telephony
system that also allows it to be TDM enabled. It is a practical approach that delivers
what many end users want, given their need to both protect and maximize investments in
telecommunications technology,” said Mark Ricca, executive vice president of InfoTech.
“The FeatureFlex capability of the Strata CIX will allow users to adapt the system to their
own unique needs. This is an impressive concept that should find a high level of
receptivity with end users. Toshiba has done a commendable job in designing a
differentiated system for the IP marketplace.”

All the Features of Traditional Business Phone Systems in an IP System
In addition to its new mix of IP features, the Toshiba Strata CIX delivers all the features
and functionality of Toshiba’s traditional digital business telephone systems, taking
advantage of decades of experience serving enterprises with voice solutions.
“Unlike our competitors, we’ve gone way beyond the basics in delivering the most robust
IP telephony system in the industry,” Durance said. “Users have their favorite features
that increase their ability to communicate effectively with their customers, vendors and
each other, and we have maintained all these features as we help them take a giant leap
forward into the world of IP telephony.”

In addition to robust Voice Processing features and Networking capabilities, the 250 plus
features supported in the Toshiba Strata CIX include:

  • One Number Access — allows users to set up routing features for incoming calls
    so the call will go to the device or locations specified (cell, IP softphones on
    laptops or PDA, home office).
  • Call Monitor and Retrieve — allows users to monitor callers as they leave voice
    mail and retrieve them from voicemail as needed.
  • Voice Mail Return — allows users as they are reviewing voice mail to return calls
    and then continue where they were in their voice mail messages.

All Features to All Users, No Matter Where They Are
Toshiba’s Strata CIX has been designed to deliver virtually every feature to every user,
regardless of the type of device they are using, whether they are static or mobile. The
system supports IP phones, IP wireless handsets, both analog and digital telephones, IP
softphones on laptops, PDAs, and tablet PCs. Because it is built on open standards, the
Strata CIX will also work with standards-based SIP telephones.

“With the Strata CIX, it is our goal to give the users what they need, including mobility
and flexibility in the types of devices they use to make and receive calls. That’s why the
Strata CIX works with mobile and static IP voice devices, not just Toshiba telephones,”
Durance said.

“Adaptability” Never Seen Before in an IP Telephony System
With the debut of the Strata CIX, Toshiba offers FeatureFlex, which allows users to
customize their own individual features to help them be more efficient with their
communications solution. FeatureFlex makes the resources of the system available to
create new or blended features and applications. It allows enterprises to create userdefinable
features companywide, by department, or for individual users.

“Today, you’d probably be wrong if you tried to guess what the next most important
Killer Application is to the customer,” Durance said. “That’s why we’ve focused on the
Killer Enabler that allows enterprises to create their own Killer Application, which may
be different for every individual user. The Strata CIX provides the Killer Enabler, which
allows us to address a ‘Market of One.’ Users can now customize their systems in as
little as 10 minutes instead of waiting for months or even years for their equipment
manufacturer to add the features they want.”

For example, using the system’s built-in scripting language, enterprises can create
applications that allow them to:

  • Connect with back office systems to allow important information, such as
    inventory management, to scroll across the phone or screen.
  • Connect with online sources for information, such as stock prices, weather
    temperatures, currency valuations, and more.
  • Set up call management features that provide special handling for important calls,
    such as follow-me routing to forward calls to another number. It also can be set
    up to route calls from unknown callers (or any designated callers) directly into
    voice mail.

Because it is architected and abstracted to provide blended solutions, users can modify
and create new features on the fly, which combine call handling with messages or other
functions. Since it is interpreted code, it cannot affect the system’s compiled code,
making it virtually impossible for users making changes to disrupt the system. In fact, it
works like a macro in a spreadsheet, allowing users to create and revise features in as
little as 10 minutes. The CIX is also compatible with TAPI, CSTA, and CTI databases via
various scripting languages.

FeatureFlex also opens the door to third-party application development, enabling
software developers, telecommunications dealers, VARs, and systems integrators to
create customized solutions for individual vertical markets and others.
Using FeatureFlex is an option. The Strata CIX system comes preconfigured with more
than 250 features and can be used right out of the box.

“My Phone Manager” Gives Control to End-Users
Toshiba’s new personal administration tool, “My Phone Manager” puts personalization
in the hands of individual users, allowing them to easily program the LCD on the
telephone and program speed dial buttons and feature buttons via their PC’s Web
browser. Administration support is not needed. With “My Phone Manager,” every
person within the organization can customize every button of their telephones to
incorporate the features they use the most, including speed dial numbers and “Do Not
Disturb” functions, even the name on their LCD displays.

System Administration Unifies Strata CIX and Stratagy ES Voice Processing
Toshiba’s new system administration tool, eManager, unifies the programming of
Toshiba’s Strata CIX and the Stratagy ES Voice Processing system, allowing technicians
and system administrators to program both systems together.

Multiple Applications on a Single System
Also available with Toshiba’s Strata CIX is the Strata Media Application Server (Strata
MAS), which allows multiple applications to be combined on a single voice media
application server. Applications include Auto Attendant, Voice Mail, Automated Speech
Recognition, Text to Speech, Unified Messaging, Interactive Voice Response, Automatic
Call Distribution and Reporting, Web-based Personal and System Administration, Webbased
Telephone Applications, ACD/MIS and other third party applications. Strata MAS
comes standard with Toshiba’s Stratagy Enterprise Server Voice Processing solution,
“My Phone Maneger,” Toshiba’s Web-based personal administrator and eManager, Toshiba’s system administrator.

Because it reduces the need for multiple servers, Strata MAS dramatically decreases the
cost and complexity of deploying applications at small- to medium-sized enterprise sites.
As Durance explains, “Toshiba’s Media Application Server is one of the first devices that
combines voice applications from multiple vendors onto a single platform using Hostbased
Media Processing (HMP) technology from Intel. This lowers the entry cost to many applications for the small to medium enterprises because it eliminates the need for
multiple hardware platforms to support each application separately.”

Pure IP or Mix in Digital TDM
Unlike many competitive IP systems, Strata CIX can be TDM-enabled, giving users a
choice of running a pure IP system or a mix of IP and digital TDM. This allows users to
choose how they will maximize their systems and migrate existing equipment.
“Not everyone wants or needs a pure IP system,” said Durance. “With the Strata CIX,
users have a choice of mixing and matching technologies, creating a pure IP system or a
converged solution, and changing based on the needs of the company.”
“When users take advantage of Toshiba’s migration path between the Strata CTX to the
new Strata CIX in a TDM-enabled environment, a simple upgrade is all that’s needed,
enabling them to migrate virtually all of their original system,” he added.

Toshiba Quality and Reliability Built In
As with all of Toshiba’s business communications systems, the Strata CIX was designed,
engineered, and built by Toshiba, based on the company’s 30-year history of product and
technology research and development in the United States and Japan.

As with all Toshiba systems, the Strata CIX comes with the backing of Toshiba’s reliable
service and customer support, its extensive National Accounts program and Toshiba’s
ValuePlus Warranty, the industry’s only seven-year manufacturer’s extended warranty.

Perpetuates Toshiba’s Legendary Migration Path
With the Strata CIX, Toshiba is making good on its 30-year-old promise to deliver a
smooth migration path to its users for all of its systems. Users of Toshiba’s older Strata
DK or current Strata CTX systems can migrate to the new Strata CIX, using much of
their existing equipment including Toshiba 2000- and 3000-series telephones, cards, and
trunk and station interfaces to legacy networks, which allows them to retain some of the
initial investment in the system.

Durance said, “We are committed to our customers’ needs and have designed the Strata
CIX with this commitment in mind.”

For enterprises that migrate from previous Toshiba Strata systems, there are no major
training requirements to move to the Strata CIX, providing a seamless transition.

New Toshiba IP Phones
Available for the Strata CIX is Toshiba’s new family of IPT telephones, including the
IPT2010-SD, IPT2020-SD, and IPT2008-SDL desktop IP telephones, Toshiba wireless
IP telephones and Toshiba SoftIPT SoftPhone for PDAs, laptop and tablet PCs, as well as
security cameras.

“Toshiba’s Strata Wireless IP Telephones deliver the features and benefits of our Strata
IPT2010 desk IP telephones with the added advantage of being completely mobile over
the enterprise wireless LAN,” said Michael Durance, vice president and general manager
of TAIS DSD. “Together with the Strata CIX, our native converged IP system, the Strata
Wireless IP Phones deliver on the promise of IP technology, giving users all the benefits
of their Toshiba desk telephones, plus all the advantages of being 100 percent wireless.”

All the Features of a Desktop Phone in a Wireless IP Phone
Toshiba has designed its new Strata Wireless IP Telephone to deliver virtually all the
features and functionality of its desktop IP telephones, including:

  • Large LCD Display provides easy access to all features
  • Four LCD Control Buttons/Soft Keys
  • Seven Fixed Buttons, including Flexible Button Access, Hold, Voice Mail, Shift
    (Speed Dial, Redial), Conference/Transfer, Speaker and Mute
  • Ten System Programmable Virtual Flexible Buttons let users customize features,
    such as DND, Secondary DN and Call Forward
  • Flexible Button Label to allow users to display a text label next to each of the Virtual Flexible Buttons displayed on the LCD
  • System Caller ID Log
  • Message Waiting LED so users know when a message has been left
  • Headset Jack for hands-free operation
  • Vibrator allows silent call announcement with CIX
  • Automatic Keyboard Lock with password protection

The Toshiba Wireless IP Telephone’s friendly user interface is similar to that of
Toshiba’s family of DKT telephones, reducing the need for training and delivering an
intuitive, easy-to-use communication solution. Its large Liquid Crystal Display (LCD)
supports the features of Toshiba’s traditional digital desktop and IP desktop telephones.

Switch Between Desktop and Wireless IP Telephones, Even During a Call
Toshiba’s Strata Wireless IP Telephone allows users to transfer the call between the
wireless handset and their desktop telephone, even during calls. Since the multiple
appearance feature allows both telephones to function on the same direct line or
extension, users never miss a call while they roam within the enterprise’s WLAN

“Using Toshiba’s wired and wireless telephones, users can easily switch between their
telephones, for seamless connectivity, eliminating the need for a cell phone,” Durance
added. “Being mobile with their wireless IP telephones means that users don’t miss
important calls, improving their productivity and eliminating wasted time playing phone

Reduces Long Distance Charges, Eliminates Wireless Carrier Charges
Because the wireless IP telephones utilize the LAN/WAN instead of telephone lines,
there are no long distance charges for those users operating remotely at home and/or
satellite offices, which can significantly decrease telephone usage costs. Users can make
and receive calls over IP whenever they are within the wireless coverage area of the
enterprise’s wireless LAN.

When used with Toshiba’s new Strata CIX IP business communications system,
Toshiba’s wireless IP telephones also take advantage of the enterprise’s existing network
resources by adding voice communication to the existing 802.11 wireless LAN thus
eliminating wireless carrier charges.

Compatible With Toshiba’s Strata CIX and Strata CTX Families
Toshiba’s Wireless IP Telephone is compatible with the new Strata CIX native IP
business communications system as well as its family of Strata CTX IP-enabled business
communications systems. As with all Toshiba business communications systems,
enterprises have the option to mix-and-match their telephones to maximize their
productivity and meet the needs of the individual users.

Delivers on Toshiba’s Migration Path Promise
As well, the Toshiba Wireless IP Telephone takes advantage of Toshiba’s legendary
migration path, empowering users to use the telephone with older Strata CTX systems,
the new Strata CIX system, and future Toshiba systems, while protecting their original

Return to Top of Page